SAGE Lecture by Moran Cerf
Speaker
Moran CerfLocation
Sage, Psych 1312Info
Moran Cerf is Academic Director in Executive Education and Adjunct Professor of Business at Columbia Business School. In his acclaimed research Prof. Cerf studies patients undergoing brain-surgery by recording the activity of individual nerve cells using electrodes implanted in the patient's brain. Using this method, Prof. Cerf addresses questions such as: "How are conscious percepts formed in our brain?", "How can we control our emotions?" and “How can we make content that is engaging for the brain?" Cerf has published papers in academic journals such as Nature and the Journal of Neuroscience, as well as popular science journals such as Scientific American Mind, Wired, New Scientist and more. He has published several books, including the recent: "Brain Imaging: An Illustrated Guide to the Future of Neuroscience”, and his research has been portrayed in numerous media and cultural outlets such as CNN, BBC, Bloomberg, NPR, Time, MSNBC, Netflix Explained, PBS Nova, and dozens of others. Currently, he is on the board of a number of neuro-tech companies (Nervanix, X-Trodes, BestFit) and the Co-founder of ThinkAlike. He is also the founder of the non-profit B-Cube which uses neuroscience to help society.
